start owning it.

How many times today did you subconsciously open your phone and click the Instagram or Facebook icon and get an error message?

Admittedly, I did it too many times to count. 😂

But you know what else I clicked a zillion times and it refreshed without fail?

MY EMAIL.

When people ask me “I don’t have much time or resources for marketing… what’s my best bet?” I always say email marketing.

To be frank, email marketing is amaze-balls. It’s the next best thing to getting a prospect on a call/Zoom. 

Best part – you OWN those leads. Even if they unsubscribe, you can always try a personal approach, via your chosen email client, to revive them.

Or if your list is a tad unengaged, try a win-back campaign! Compliments of my fav email marketing tool Drip. Happy to answer any questions on this, too!

On social media, your followers are swimming in a distracted pool with brains the size of a goldfish. Half the time they’re all mindlessly swiping. #GuiltyAsCharged

Don’t get it twisted – social media is a valuable part of the marketing/sales ecosystem. It’s where your community publicly hangs out. Rather than it being your end-game, leverage this community to build your email list.

This is the long game my friends, but it’s what withstands fads, algorithms, and scary blackouts. If you haven’t been prioritizing your email lists, it’s time to start! 🔑

To owning your leads!